// Brand + product data, pulled from the IUW brochure
const PRODUCTS = [
  { id:"liability", cat:"Liability", name:"Liability", href:"Liability.html", tsi:"£5m", tsiLabel:"LOI", trades:318, response:56, min:"£75", tagline:"The perfect level of cover that fits your client like a glove.",
    likes:["Artists / sculptors / potters","Hairdressers","Tilers","Plumbers & heating engineers","Bricklayers"],
    decline:["Roofers","Scaffolders","Waste contractors"] },
  { id:"contractors", cat:"Liability", name:"Contractors Combined", href:"Contractors Combined.html", tsi:"£3m", tsiLabel:"CAR", trades:388, response:52, min:"£250", tagline:"Contractors with multiple projects, multiple sites.",
    likes:["Builders (private dwellings)","Shop fitters","Electrical contractors","Plumbing & heating engineers"],
    decline:["Demolition contractors","Roofers & scaffolders","Crane operators"] },
  { id:"landowners", cat:"Liability", name:"Landowners Liability", href:"Landowners Liability.html", tsi:"£5m", tsiLabel:"LOI", trades:"0–100 acres", response:58, min:"£100", tagline:"Cover that keeps its feet on the ground.",
    likes:["Grazing, moor, wood or pasture land","Private roads, rough country","Undeveloped land"],
    decline:["Petrol stations, chemical works","Landfill, quarries, mining","Festivals, extreme sports"] },
  { id:"retail", cat:"Package SME", name:"Retail SME", href:"Retail SME.html", tsi:"£10m", trades:1470, response:54, min:"£280", tagline:"Smart, flexible cover built for modern retail.",
    likes:["Florists","Artisanal chocolate shops","Health products","Jewellers"],
    decline:["Dry cleaners / launderettes","Mobile phone shops"] },
  { id:"office", cat:"Package SME", name:"Office", href:"Office.html", tsi:"£10m", trades:109, response:50, min:"£270", tagline:"Desks, decks and all the pixels in between.",
    likes:["IT support technicians","Insurance advisors","Social media / content creators"],
    decline:["Estate agents","Embassies","Religious offices"] },
  { id:"surgery", cat:"Package SME", name:"Surgery", href:"Surgery.html", tsi:"£10m", trades:220, response:51, min:"£270", tagline:"Cover for the people keeping everyone else going.",
    likes:["Therapy trades","Physiotherapists","Chiropodists"],
    decline:["Dentists","Doctors","Government agencies"] },
  { id:"food", cat:"Leisure", name:"Food & Hospitality", href:"Food and Hospitality.html", tsi:"£5m", trades:67, response:55, min:"£500", tagline:"All the flexibility needed for life in hospitality.",
    likes:["Farm shops","Artisan bakeries","Hotels","Restaurants / takeaways"],
    decline:["Shisha/hooka lounges","Nightclubs","Caravan parks"] },
  { id:"sport", cat:"Leisure", name:"Sport & Leisure", href:"Sport and Leisure.html", tsi:"£5m", trades:158, response:53, min:"£350", tagline:"For places people go to feel alive.",
    likes:["Yoga studios","Amateur sports clubs","Village halls","Cinemas"],
    decline:["Trampoline parks","Ski slopes","Karaoke bars"] },
  { id:"rpo", cat:"Property", name:"Property Owners", href:"Property Owners.html", tsi:"£10m", trades:"RPO + CPO", response:48, min:"£120", tagline:"Portfolio-ready cover that grows with your clients.",
    likes:["Working / professionals","Retired tenants","Portfolios up to 10 properties"],
    decline:["Pre-1750","Grade 1 listed","Poor state of repair"] },
  { id:"wholesalers", cat:"Commercial", name:"Wholesalers Combined", href:"Wholesalers Combined.html", tsi:"£10m", trades:390, response:49, min:"£535", tagline:"For the businesses that keep other businesses moving.",
    likes:["Publishers","Upholsterers","Chinaware & pottery"],
    decline:["Engravers","Beverage wholesalers","Metal work"] },
  { id:"manufacturers", cat:"Commercial", name:"Manufacturers Combined", href:"Manufacturers Combined.html", tsi:"£10m", trades:406, response:47, min:"£535", tagline:"Built for small to medium manufacturers.",
    likes:["Clothing","Pen & pencil","Publishers","Confectionery"],
    decline:["Glass","Bottle manufacturing","Furniture makers"] },
  { id:"motor", cat:"Commercial", name:"Motor Traders Combined", href:"Motor Traders Combined.html", tsi:"£3m", tsiLabel:"LOI", trades:3, response:46, min:"£500", tagline:"From MOT centres to EV specialists.",
    likes:["Motor vehicle sales","Servicing & repairs","MOT centres","EV sales"],
    decline:["Road traffic act liability","EV repairs","Motorcycles / e-scooters"] },
];

const CATEGORIES = ["All","Liability","Package SME","Leisure","Property","Commercial"];

const AWARDS = [
  {y:"2025", body:"Modern Claims Awards", label:"Finalist — InsurTech of the Year"},
  {y:"2025", body:"Modern Claims Awards", label:"Finalist — Tech Initiative of the Year"},
  {y:"2025", body:"Modern Claims Awards", label:"Finalist — MGA of the Year"},
  {y:"2024", body:"MGAA Awards", label:"Finalist — MGA Initiative of the Year"},
  {y:"2024", body:"IBUK DE&I Awards", label:"Winner — Best DE&I Initiative"},
  {y:"2024", body:"Modern Claims Awards", label:"Highly Commended MGA"},
  {y:"2023", body:"Insurance Business Magazine", label:"5-Star MGA"},
  {y:"2023", body:"Modern Claims Awards", label:"Finalist — MGA of the Year"},
  {y:"2023", body:"Insurance CX Awards", label:"Finalist — Best Customer Culture"},
  {y:"2022", body:"Insurance Times MGA Survey", label:"4.71 / 5"},
  {y:"2022", body:"British Claims Awards", label:"Finalist — MGA of the Year"},
  {y:"2021", body:"British Claims Awards", label:"Finalist — MGA of the Year"},
  {y:"2018", body:"Digital & InsurTech Awards", label:"Finalist — Customer Experience"},
];

// Speed/trade campaign examples from brand book – "We have it covered."
const QUIRKY_TRADES = [
  "stone polishers","hippotherapists","mattress testers","pulmonologists",
  "long jumpers","artisan chocolatiers","yoga instructors","wine retailers",
  "shop fitters","publishers","florists","body repairers","IT technicians",
  "physiotherapists","content creators","MOT centres"
];

window.IUW = { PRODUCTS, CATEGORIES, AWARDS, QUIRKY_TRADES };